A trade name, or "doing business as" (DBA) name, is any name under which a person or organization conducts business other than the current official name on the business registration record. It may be:
a completely different name ("BBR, Inc." doing business as “Pizza Rosa”),
a shortened name ("Kilroy's" for "Kilroy's River Restaurant, Inc."), or
a name which merely drops the corporate name ending ("ZZZ Sleep Systems" for "ZZZ Sleep Systems, Inc.").
Doing Business Under More Than One Business Name
The term "trade name" applies to all references to true name, fictitious name, and DBA (doing business as) name.
The law sets no limits on the number of trade names that may be registered by one person or company.
Trade names are not "protected" from use by other companies through trade name registration. To protect a trade name that is in actual use, consider filing an
application for trademark or service mark.
Trade names may be sold or assigned to another company.
When a company ceases to use a trade name, it should withdraw the registration (see
Withdraw a Trade Name).
When a company dissolves, terminates or withdraws, the trade names owned by that company also terminate.
When a company is administratively dissolved or revoked by Secretary of State, and does not reinstate within two years, its trade names are also terminated.
If we may be of any further assistance, please don't hesitate to contact us: 304.558.8000 toll free 866.767.8683 email: Business@wvsos.gov